HomeHero, the venture-backed home care startup that shocked the industry by announcing it was closing earlier this year, is rebranding as an integrative medicine telehealth company called “Harvey.”
The new company will offer virtual consultations with functional and naturopathic doctors, in-home lab testing and “natural treatments” to help patients with chronic health conditions, wrote CEO Kyle Hill, who announced the venture in a blog post.
Harvey has been taking on clients for about five months, according to the blog post.
“If we are successful, we will completely change the ‘sick care’ culture of health care in this country and shift the paradigm back toward nutrition, prevention and ‘whole body’ health and wellness,” Hill wrote. “We will help patients become better consumers of health care, reverse the disturbing proliferation of obesity and chronic disease in our country and improve the quality of life of millions of people.”